You can see consumption analytics for a single clip.
To view the consumption analytics for a clip, find the clip then navigate to the Consumption tab.
Reproducciones verificadas
Verified plays are tracked listening and watching sessions on supported players with at least 60 seconds of playback.
tiempo promedio de escucha
Esta es la cantidad de tiempo promedio que duró cada reproducción verificada. In other words, it's the average amount of the clip that was consumed by an audience member. Las múltiples reproducciones de la misma parte del clip solo se cuentan una vez.
Gráfico de retención
Here you can see which parts of the clip were consumed. If you hover over the graph with your mouse, you'll see what percentage of the verified plays consumed that particular part of the clip.
Start at Graph
Here you can see where people started consuming the clip, so you can see at a glance how many audience members have heard the clip right from the beginning. Hovering over the graph with your mouse will show you the exact time stamp and how many people began at that point.
Dropoff Graph
To see how many of the verified plays stopped consuming at particular times, select Dropoff. You can monitor which parts of a clip have successfully held the audience's attention, whether your opening is strong enough to hook your audience in, or whether they didn't like that joke about the zookeeper and the software engineer walking into a bar. (Pero honestamente, ¿por qué no lo harían? ¡Es un clásico!)
Hover over the graph with your mouse to see the timestamp of that section and how many audience members dropped off at that point.
Skips Graph
To see where your audience started to skip through the clip, select Skips. This allows you to see whether there's any part of your show that your audience regularly skips over. Example: You can see if your audience is skipping over host-read ads. Hovering over the graph at different points will show you the exact time stamp and how many verified audience members have skipped from that position.
Resumen
Summary gives you an overview of how much of the clip people listened or watched. Por eso, si miramos el resumen de nuestro clip de ejemplo:
We can see that 54% of people played at least 25% of the clip in total, 49% of people kept consuming and played more than half of the clip, and so on until we get to the 8% of the audience who played the clip all the way through.