Omny Studio collects metrics about your podcast downloads.
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You can view download analytics at a few levels:
Organization analytics: For multiple programs, with stats for every episode of every program. Example: a large podcast network or radio station.
Network analytics: The same metrics as Organization analytics for the programs assigned to a network.
Program analytics: Stats for every clip in a program. Use this view to get downloads by playlist.
Clip > Analytics: Metrics for a clip.
You can change the date range for your download analytics by selecting dates manually or selecting pre-set date ranges. Download analytics are in your local timezone. There may be some discrepancies for a date range crossing a daylight savings change.
Mediciones
Each section in Omny Studio analytics is laid out in the same basic format. Here is a breakdown of what each section means.
Clip downloads during period
The total number of downloads for every piece of audio in the selected area (organization, program, playlist or single clip).
Estimación de oyentes exclusivos
An estimated number of unique users who downloaded for the selected time period (up to a maximum of 31 days). Esta es una métrica IAB que mide combinaciones únicas de agente de usuario y dirección IP. For details, see Estimated Unique Listeners.
Most downloaded
A list of all the audio at the level of the organization, network, or program you are viewing analytics for showing the download number for each clip. By default this list is arranged from highest to lowest, but you can change it to lowest to highest by clicking the arrow next to Downloads. This is not available in Clip > Analytics.
Playback destinations
Cómo se escuchó el clip. Los métodos más comunes son mediante el contenido de podcasts y un widget incrustado en el sitio web.
In the Sources tab, Direct MP3 includes any download that we were not able to categorize. Estas descargas generalmente provienen de aplicaciones personalizadas o incrustaciones que usan las API de Omny Studio para obtener la URL de descarga de audio.
In the Embed Sites tab, N/A includes all websites which Omny Studio is not able to identify, whether due to browser or site security/privacy reasons.
Apps
Which apps or directories have been used to listen to your content. Es particularmente útil saber esto porque puede organizar su contenido en función de cuáles son las plataformas más populares entre sus oyentes. Por ejemplo, si planea crear una aplicación móvil para su red, podrá ver qué porcentaje de sus oyentes usan Android o iOS.
Plataformas
Which operating systems were used.
Devices
Qué dispositivos específicos usan los oyentes. Los datos de los oyentes, como este, son especialmente útiles para contactar a anunciantes o patrocinadores para sus podcasts.
Tipo de dispositivo
What kind of devices were used, for example, mobile, desktop or smart speakers.
Geografía
Where in the world people have listened to your content, displayed by country in order of highest to lowest number of listens. Haga clic en el país para ver un desglose de cuántas escuchas ha tenido por ciudad.
Measuring Analytics of a Shared Clip
Omny Studio measures download analytics of shared clips differently:
Clip > Analytics: Includes downloads from all programs and playlists that use the shared clip.
Program analytics: Includes downloads of shared clips from any playlist in the program.