With Omny Studio's Consumption Analytics you can answer questions like these:
What’s the average time spent listening or watching for all episodes in my network?
Where in an episode does my audience stop listening or watching?
Verified Plays
You gain an insight into how listeners are consuming and interacting with your published content with verified plays. Las reproducciones verificadas son sesiones de escucha con seguimiento en reproductores compatibles con al menos 60 segundos de reproducción. By default, Omny Studio tracks the number of verified plays which occur via these players:
Omny Studio insertar reproductores de clips
Omny Studio insertar reproductores de listas de reproducción
Omny.fm reproductores web
Verified plays are not generated from third party podcast apps such as Apple Podcasts, Spotify, and so on.
Tenga en cuenta que algunos dispositivos y navegadores no son compatibles con el análisis de consumo, lo que desafortunadamente está fuera de nuestro control.
For more details, see Analytics Filtering Techniques.
Levels of Consumption Analytics
Clips: You can track audience retention, where listeners skip, where listeners stop playback, and the average time spent listening.
Program, network and organization: You can view aggregated consumption data at the program, network and organization level. Esto incluye el tiempo promedio de escucha, la tasa promedio de finalización de clips y el tiempo total de escucha.
For details, see Clip Consumption Analytics.
Track Consumption For Your Player or App
Puede integrar la API de análisis de consumo de Omny Studio para realizar un seguimiento de su propio reproductor o aplicaciones. Hay una serie de orígenes personalizados que puede especificar para un seguimiento separado:
Aplicaciones móviles personalizadas
Altavoz inteligente personalizado
Sitios web personalizados
Personalizadas
For details, see Consumption Analytics API.