Filler is unpaid content such as station promos, public service announcements, and so on. Filler usually only plays when there is no paid content available. Por lo general, se crea un anunciante de relleno especial para asociarlo con contenido de relleno y, a continuación, se crean campañas de relleno y vuelos configurados para entregar relleno. Filler can be used with any content type, but is most commonly used by live-stream publishers.
You create filler the same way you create paid ads. You need an advertiser, a campaign, and a flight containing with creative. La principal diferencia es que el contenido de relleno no se paga, por lo que no hay impresiones ni objetivos financieros, y sí hay consideraciones específicas de direccionamiento y límite de frecuencia, como se describe a continuación.
A filler flight typically has no impression goal, but remember that a no-goal flight has no impressions limit.
Create a Filler Campaign
You can create a filler campaign that contains one or more filler flights. The instructions below are for a typical scenario; a campaign with one flight that has creative containing several ads that act as filler on a rotating basis. Generally speaking you should create several filler campaigns, or at least several flights within your filler campaign, as frequency capping only allows one filler ad per flight to play, per break.
Step 1: Create a Filler Advertiser
Make sure you have created a filler advertiser.
Step 2: Create the Filler Campaign
In the Campaigns page, select + New campaign.
Seleccione el anunciante de relleno.
Give the new campaign a Name that will help you identify it. Example: "KSAD Filler PSA" indicates that this is the filler campaign of Public Service Announcements for station KSAD.
Seleccione el equipo.
Select Create campaign and… Create flight.
Step 3: Create the Filler Flight
On the New flight page, give the flight a useful name. Example: "PSA filler 30 sec" indicates that a flight contains 30-second PSA creative.
Select the filler campaign you created earlier if it isn’t already selected. If you came to this page from the Flights list, you'll need to select it now.
Enter the following Delivery Details:
Fechas de inicio y finalización. For filler flights you'll typically select Start Today and select one of the end date presets such as Start + 365 days or End of start date year.
En Tipo de prioridad, seleccione Relleno.
En Nivel de prioridad, normalmente selecciona Normal.
Para la tarifa, ingrese 0 o déjelo en blanco. When you selected Filler as the Priority type, the No goal box is selected automatically. Leave it selected. Leave the Pricing model as CPM, the default selection.
Select your Content type and Position. Para este ejemplo, seleccione Live and Midroll.
Add the Frequency cap.
Skip past the Creative section for now and assign the flight to your station in the Targeting section:
Select Create content targeting rule.
Seleccione Estación/podcast.
Si tiene muchas estaciones, use el filtro para reducir la selección. Luego seleccione la casilla de verificación en su estación para seleccionarla. Su selección se confirma en la parte inferior del panel, en la sección Coincide con cualquier regla.
Once you have added the targeting, select Create flight. The flight must exist before you can go back and add creative.
Paso 4: Agrega el contenido creativo
Add creative. Use the same process for adding filler creative as you do for adding paid ad creative. No hay pasos o procedimientos específicos para el contenido creativo de relleno. Lo más probable es que cargue varios contenidos creativos en cada vuelo de relleno, con el valor predeterminado de distribución uniforme.
Select Save flight to finish.